Kraft Foods Inc.

Kraft Foods Inc. is the second largest food and beverage company in the world with revenues of over $31 billion for 2003. Kraft's brands are among the leaders in the UK market and many are household names. Their outstanding portfolio of products fall into the core categories of coffee, cheese, confectionery and grocery. Their power brands include Kenco®, Philadelphia™, Dairylea™ and Terry's Chocolate Orange™. Some of their major brands include Maxwell House™ soluble coffee, Terry's All Gold™ and Toblerone™ confectionery. The staying power of these brands is undisputed - some are more than a century old.